In today’s rapidly changing business landscape, technology has become a critical component of business success. This is the reason SaaS businesses are now increasing their cloud consumption to gain a competitive advantage. According to a report by ResearchAndMarkets, the global cloud computing market size was valued at $371.4 billion in 2020 and is expected to reach $1,105.3 billion by 2026, with a CAGR of 18% during the forecast period of 2021-2026. 

Microsoft Azure, a powerful cloud computing platform, offers a wide range of services that can help organizations create new business values. From improving operational efficiency to enabling new revenue streams, Azure has the potential to transform the way ISVs operate. 

This article will explore how ISVs can leverage the power of Microsoft Azure to create new business value and stay ahead in a constantly evolving marketplace.

1. Leverage Scalable Infrastructure of Azure

ISVs can leverage the power of Azure’s infrastructure to quickly and easily scale their applications to meet the needs of their customers. Azure offers a range of services, such as virtual machines, containers, and serverless computing, that can help ISVs with scalable and flexible cloud solutions. 

2. Take Advantage of AI and Machine Learning Services

Azure offers a range of AI and machine learning services that ISVs can use to enhance their applications. For example, ISVs can use Azure Cognitive Services to add speech, vision, and language understanding capabilities to their applications, or use Azure Machine Learning to build custom machine learning models. 

3. Integrate with Other Microsoft Services

ISVs can also create new business value by integrating their applications with other Microsoft services, such as Office 365 or Dynamics 365. This can help them provide a more complete solution to their customers and create new revenue streams. 

4. Use Azure for Data Management and Analytics

Azure offers a range of data management and analytics services that ISVs can use to gain insights from their data. For example, ISVs can use Azure SQL Database to store and manage their data or use Azure Data Factory to create data pipelines for ETL (extract, transform, and load) tasks. 

5. Sell Through Azure Commercial Marketplace

ISVs can also publish their solutions on the Azure Marketplace, which is a central hub for cloud-based solutions. This can help them reach a wider audience and create new business opportunities. According to Microsoft, companies that list their products in the Azure Marketplace can see up to 27% more leads compared to those that do not. 

ISVs have complete access to the 4 million monthly active users and 1 billion Microsoft customers, including 95% of the Fortune 500, allowing them to increase revenue through the commercial market in a flexible manner. 

Businesses that leverage Microsoft Azure’s capabilities can create new business value by reducing operational costs, improving customer engagement, increasing productivity, and expanding their reach in the marketplace. Adopting Azure as part of their digital transformation strategy, businesses can gain a competitive edge in today’s rapidly evolving business landscape. 

At G7 CR Technologies, we recognize the immense potential of cloud marketplaces for ISVs. That is why we have launched the ISV Success Program – STAB (Sales, Technical and Business). An exclusive initiative to help ISVs grow their businesses through the commercial cloud marketplace, proven GTM programs, and SLA-backed technology support and investments. STAB encompasses below: 

1. Robust GTM Program for increased demand generation and sales 
2. Technology & cloud investments to enrich software and applications 
3. Business empowerment to enable credibility & global expansion 

STAB gives an opportunity for ISVs to connect with Microsoft GTM Experts, scale through the B2B marketplace, and sell in global markets. G7 CR acts as a catalyst that helps ISVs accelerate their journey to the commercial marketplace, right from listing to streamlining operations to completing B2B sales transactions. G7 CR will also advise businesses in obtaining industry standard certifications like ISO and others, which are essential for brand credibility and compliance. Here are the following key benefits of leveraging the STAB program. 

1. Uplift demand generation and fuel growth with 2x logo acquisition and 3x global reach 
2. Harness global visibility through Microsoft B2B Cloud Marketplace 
3. Influence sales and branding through credible PR & media coverage 
4. Reimagine possibilities and innovations to become the next unicorn 
5. Optimized cloud spending, reduced cost, and time to market 

With STAB – ISV Success Program, we want to help ISVs achieve their growth milestones faster. G7CR has been an exclusive gold partner & most recognized ISV Specialist Partner of Microsoft and has won Microsoft Country Partner Award for two consecutive years. Apply for the program today.